A website is one part of a business’s marketing. My work at MORBiZ reaches across the templates and formats used to deliver that marketing.

My contribution

I design and refine website templates, including layout and function, alongside email templates, social ad structures, and a variety of video formats. The work combines creative development with the practical structure needed to produce marketing for different businesses.

I personally write website content for small business websites, highlighting the business' products, services, value and its founders personal story, if desired. I develop, produce and publish landing pages, blogs, social media posts, video content, and email newsletters using tools such as Duda, Birdeye, Canva and Constant Contact. I've developed peresonalized web content for hundreds of auto shops, contractors, landscapers and other small businesses across the United States.

The website as a product

Website layout and function are central to my template development work. Rather than treating each site as an isolated piece of copy, I work on the reusable structure that shapes how content is presented and how visitors move through it. This includes creating a structure that allows for efficient but custom content writing that maximizes the sites organic SEO value while being paried with paid ads to attract new customers and elevate traffic, clicks and leads across platforms.

Across responsive formats

Each format has its own structure, while the underlying task remains making a business’ message clear and useful to its audience, no matter the device or output: copy, video, audio or graphic.

Evolving platforms

Understanding trends and technical evolution is critical to continuing success for MORBiZ and our clients. I continually research, test and implement new mechanisms to enhance the experience for our client's customers, which includes establishing methods for showing up in new ways, such as in AI and voice search.