Automotive Marketing Services | Cars & Copy Media Co.

Hyman

Hyman LTD

Hyman LTD., a special interest auto dealer based in St. Louis, sought to attract younger buyers, particularly for cars in its inventory built in the 1980s and newer. After being provided with a photo of a car, I was tasked with developing short, bold and creative copy that would catch the attention of wealthy millennials.

Exterior Improvements

A New England contractor sought a catch-all slogan to illustrate the broad scope of their high-end exterior remodeling work. Client wished for it to be simple to understand, citing Apple's "1,000 songs in your pocket" saying for original iPod promotion.

Focusing on the transformation aspect of their work, I developed several phrases, including we don't renovate, we redefine. My preferred option, this is home reimagined, became their signature slogan, using it across branded content on and offline.

The straightforward messaging allowed potential clients to easily understand the business' services of remodeling, refreshing and redesigning existing homes.

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Bellingham, WA

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Bellingham, WA