Exterior Improvements

A New England contractor sought a catch-all slogan to illustrate the broad scope of their high-end exterior remodeling work. Client wished for it to be simple to understand, citing Apple's "1,000 songs in your pocket" saying for original iPod promotion.

Focusing on the transformation aspect of their work, I developed several phrases, including we don't renovate, we redefine. My preferred option, this is home reimagined, became their signature slogan, using it across branded content on and offline.

The straightforward messaging allowed potential clients to easily understand the business' services of remodeling, refreshing and redesigning existing homes.